President & CEO
Jay is a visionary. With an extensive background in commercial real estate and a passion for great ice cream, Jay immersed himself in the ice cream industry dating back to 1980. He partnered with the Nelson family to make Nelson’s the most successful and highest quality ice cream company in the Middle Atlantic. As a CEO, he is hands-on and enjoys interacting with customers and employees alike. Talking ice cream always puts a smile on his face. His flavor? Just plain ol’ vanilla.
Vice President Ice Cream Manufacturing, Nelson’s
David is the 3rd generation of the Nelson family to make ice cream. His 42 years of experience making the Delaware Valley’s best ice cream speaks for itself. David is always interested in customers who challenge him to make new and unusual flavors. David can’t pick a favorite child or a favorite flavor. He says that they are all his favorite (maybe Shoofly Pie).
Director of Franchise Relations
Tim has worked for national food and ice cream franchise chains over his 32 year career and specializes in both franchisee start-up activity and operations. As a franchise specialist, he consults with and assists start-up franchisees. Tim helps new and prospective franchisees navigate through the initial processes of acquiring a Sweet Nel’s franchise. Flavor? Bullwinkle.
Chief Operating Officer
Lou is the creative force behind the Sweet Nel’s concept with depth and expertise in concept development, product innovation, franchise program support and management. He created and managed two of the Philadelphia region’s most celebrated ice cream brands over the past 35+ years. With Sweet Nel’s – he returns to his roots and his passion…… Ice Cream. And he’s having fun.
His favorite flavor is chocolate anything!